Category: Uncategorized
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Orkut: When Community Comes First (and What Happens When It Doesn’t Evolve) Why early social networks still have lessons for today’s marketers Before Facebook dominated timelines and before Instagram Stories became second nature, there was Orkut—a social networking platform that quietly built some of the most passionate online communities of its time. If you were…
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When One App Does Everything: What Weixin Teaches Us About Knowing Your Audience Social media, strategy, and consumer behavior One thing that really stood out to me in this chapter’s Weixin case study is how often social media platforms fail because they chase new features instead of focusing on real user needs. The Weixin…
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When One App Does Everything: What Weixin Teaches Us About Knowing Your Audience Social media, strategy, and consumer behavior One thing that really stood out to me in this chapter’s Weixin case study is how often social media platforms fail because they chase new features instead of focusing on real user needs. The Weixin…
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When a Meme Goes Too Far: Lessons From the Breast Cancer Awareness Case Image: Pink Ribbon Awareness (Photo by Angiola Harry on Unsplash) If you’ve ever scrolled through Facebook in October, you’ve probably seen all the pink ribbons, fundraising posts, and emotional stories tied to Breast Cancer Awareness Month. But several years ago, a meme…
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Few brands have disrupted their industry as effectively as Warby Parker. In Chapter 1 of our textbook, the company is highlighted as a powerful example of how social media, storytelling, and mission-driven marketing can completely reshape consumer expectations in a traditional retail market. The Problem: Eyewear Was Too Expensive For years, the eyewear industry was…
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